Local Shopping Application
Overview
​Online shopping, online food delivery, online grocery shopping are all available to all now with cash on delivery options. All these have made the shopping experience far more reliable for a majority of people who were a bit skeptical about online payment. There are people who are still not sure about the quality of items bought online. Users feel it is far better if they can personally go pick up the vegetables from the store themselves.
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User interviews
​The guerilla interviews were conducted in and around the neighborhood for people who were walking back with the shopping items in hand, than people who use other means of transportation. The questions were based on the following topics.
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The last time you have used an online shopping application?
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Can you explain why online shopping was preferred or rejected?
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On a scale of 1 to 5 where 1 is rated low and 5 is high
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How does it make you feel in ordering online?
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Do you feel the retail shops inflate the price?
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Do you have any regular shops that you buy from
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How do you think the quality of commodities from online grocery stores.
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how easy its for people feel about online shopping
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Inferences
The majority of people still feel a bit skeptical of the trustworthiness of the online medium and prefer a direct retail experience. They want to see the commodity in person before buying.
They would buy from the retail shops even though better offers are available as they are accountable and have a personal connection which is good for better service.
They know about the quality of the shop or seller through word of mouth from the neighbors, and they try out.
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Emotion mapping
User emotion map was created for delayed online delivery of groceries to understand the pain points of the users, keeping in mind the user interviews that was conducted in the locality.
For the detailed view click here
User story
User stories were created that helped in understanding how a typical user might respond to a scenario as a response to the emotion mapping and the pain points that was described.
User Flow
The flow map is linear in nature and the interactions are made simple for easing the cognitive load on the user.
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For the detailed view click here
Wireframe
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To make the full process as straightforward and simple with linear navigation, following the user flow diagram. A new feature was added which gave users suggestions on the basis of previous purchases.
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User Review
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The testing as done with the help of 2 UX designers
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I want to find out if if you can add new items into the wireframe and generate code.
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I wanted to see if some way user will be tempted to buy more by suggestions.
Review
When users were asked to comment on the wireframe and the process they gave the common feedback of not giving suggestions at the starting stage and giving it towards the end when the user has added everything they need. A step that shows some commodities that are having some discounts in that locality which could prompt people to buy. The change is highlighted in blue box.
This would help users in achieving their goals first and easy, then add items which they might want because of the offers which are available.
The users after adding the components and selecting which shop to go to and buy a coupon will be generated that can be redeemed by the user and the shopkeeper will get points for serving more customers for receiving benefits.
Once all the commodities are added the best prices that are offered by shops around are shown so that users can select on the basis of distance to shopping.
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UI design.
Key take aways​
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People are always tactile, they would always prefer to get the touch and feel before they get the product.
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Many would still prefer human interaction over digital ones even though digital is more convenient.